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New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£8.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£8.00 — available on subscription from £9.00 every monthIn stock
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Bestsellermirakel – Multi-purpose Balm | 15ml
£7.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£7.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.72 Based on 24709 Reviews
Mrs G Donoghue
“Gruum after sun facial oil is a little secret magic gem. 🤫 I first discovered it as a free sample but didn’t use it for ages – well we needed some sun first! But when I did it was amazing. It smell”…
3 hours ago
Miriam Dyer
“Great products and brilliant customer service. I recently received a product with lavender in which I’m allergic to and they very kindly replaced it with something else. There are often good offers an”…
4 hours ago
Anonymous
“I have brought a number of different items and have been pleased with all of them, only one small niggle and that is with the Sun Cream bottles, they are quite stiff and not easy to squeeze the produc”…
22 hours ago
Marriyam Ebrahim
“Excellent and great quality gruum products Very satisfied and highly recommended ”
22 hours ago
Janice Wilson
“I really love this company , they go out-of-the-way to help you, I’ve used many of their products, all packaging is recyclable which is a big plus. Then above that the products are great. I bought my”…
1 day ago
Esther Boakye
“I love the products. I have the conditioner soap, toner and cleanser. They work really well on my skin. ”
1 day ago
Carol Evans
“I continue to buy the shampoo bars as I find they last for ages, lather really well and smell great. They also get my hair really clean! I bought my husband the one for sensitive flaky scalp, and it’s”…
1 day ago
Anonymous
“I love the shampoo and conditioner bars, the prickly pear oil and the face washes! ”
1 day ago
Nadia Frowd
“Love the products especially the facial oils. Always feel good quality and I love the angular bottles. I enjoy trying different products x ”
2 days ago
Gillian Claringbold
“I absolutely love your products!!!….The oils and gels really suit my skin, Also tried the shampoo it’s so good!!…All of these are a perfect size for taking on holiday!! Great friendly service…”
2 days ago
Rachel
“I have always received fast and efficient service with any orders placed and products great. Recently I had a technical issue when ordering and Alex went over and above when rectifying the issue an”…
2 days ago
Jennifer Rickenberg
“i absolutely love his company’s products! I especially love the hair shampoo and conditioner, their smell being just fabulous. I would recommend Gruum to anyone.”
3 days ago
Anonymous
“Find the products very good for my skin ”
4 days ago
Maureen Houghton
“Love the variety of products you can buy from Gruum. I like to support small businesses!”
4 days ago
Kay Rothera
“Absolutely love the Midnight Aurora room home fragrance.. Two or three sprays completely gets rid of any unwanted smells.and leaves a gorgeous smell,. l keep one in the kitchen and bathroom ,porch an”…
4 days ago















